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WHAT’S NEW NEXT WEEK - from myspace!
1. Homepage
• On June 18th, the MySpace homepage will be re-launched
• The homepage redesign is the first step in many innovative MySpace site changes to come this summer
• We have been working on this redesign since December 2007, and have gone through many iterations and tested ideas with users to create the best possible user experience
• This is more than a facelift; we’re changing the way people interact with the site and with brands
• In an innovative advertising campaign, a major advertiser has signed on to take over the US MySpace homepage on the first day of the new redesign—users will see the full redesign on June 19th
2. Navigation
• We’re completely overhauling our site navigation
• The thought behind new navigation is to focus on MySpace as a community
• There is a greater emphasis on search and the community aspects of MySpace
• We applied industry leading information architecture and usability based design to enhance the user’s experience traversing MySpace
3. Profile Editor
• We are updating our profile editor to make it easier for users to access a more creative palette of page themes
• This is the first step in a complete profile and profile editor redesign
• The new editor allows users to pick profile themes with single click
• It lets user modify basic themes created by MySpace
• It empowers users to create profile styles with no knowledge of html
4. Search
• We have drastically overhauled the look and feel of search on MySpace
• There have been 20 billion searches globally on MySpace this year
• MySpace is ranked third in total number of searches by any site
• MySpace is working with Lucene Open-Source engine and community, marking the first time MySpace has contributed to the Open-Source community
• Search now has a consistent, clean user interface with enhanced relevancy scoring
• We have improved filtering by location, and relevancy to our search algorithm
• Search results will now be tabbed with the following categories. The most relevant to the search tab will be highlighted
o People
o MySpace site
o Web
o Music
o MySpaceTV
5. MySpaceTV Player
• The MySpaceTV player has been overhauled for a much richer user experience
• The new player includes scrubber, time-stamp, volume memory, new menu system, greater sharing functionality and more
• We are initially releasing the new player on all of MySpaceTV.com, with embedded videos to roll out soon
• The player fully utilizes Flash 9, with a true full-screen mode
• There is a new menu option, which encourages the user to share and interact with content – and search within the player
• The player focuses on community with tabs that show videos “More from the User” and “Top videos playing on MySpace today”
• The player offers a more flexible advertising platform with multiple Ad Providers and formats (pre, post, ticker, companion banners).
• It also enables full support of HD, for ADP
• International, language specific players (e.g. Japan)
Stats about the MySpace Homepage
• The MySpace homepage has a higher 18-34 composition than any other portal
• 25% of Americans are on MySpace
• MySpace is the most trafficked website in the US
• 12% of all online minutes are spent on MySpace
• 13.6% of all internet users in the world are on MySpace
• With 15 languages available, MySpace is the most translated social network
• MySpace is the place where bands and artists hang out online…over 6 million world wide…to connect with fans and share their music
• On average 300,000 new people sign up to MySpace every day
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